Top Ultracasual Games Performance in New Zealand, Q3 2025

In the third quarter of 2025, the ultracasual gaming sector in New Zealand saw varied performance across leading applications on a unified platform, encompassing both iOS and Android. Here’s a closer look at the top performers, based on data from Sensor Tower.

Perfect Tidy from ABI GAME maintained a steady presence throughout the quarter. Weekly downloads rose to a peak of approximately 1.8K at the end of September, while active users fluctuated, peaking at around 7.4K in early July before dipping and recovering to about 5.9K by the quarter's end. Revenue remained relatively stable, with a slight peak at $144 in late June.

Mini Relaxing Game- pop it by stick hunter experienced an upward trajectory in downloads, culminating at 1.8K in late September. Active users also increased, reaching approximately 8.9K by the end of the quarter. Despite a stagnant revenue period in August, it rebounded to $12 in the final week.

Acrylic Nails! from CrazyLabs LTD saw a decline in downloads early in the quarter, starting at 1.4K and dropping to 319 by mid-August. However, it recovered to 848 by the end of September. Active users followed a similar pattern, decreasing early on but rising again to over 2K.

AMAZE!, another title from CrazyLabs LTD, had a moderate performance in downloads, starting at 912 and stabilizing at around 699 by the end of September. Active users remained relatively stable, peaking at 2.5K.

Finally, Antistress - relaxation toys by JindoBlu showed consistent download numbers, with a notable increase to 611 in late September. Active users remained steady, with a peak at 1.9K in early July.

These insights demonstrate the dynamic nature of the ultracasual game market in New Zealand. For more detailed analyses and data, visit Sensor Tower.